Sally Morin Law: California Personal Injury Attorneys

Five Star Rated Accident Lawyers Serving Both Northern and Southern California

Sally Morin Law is an all female team of five-star California personal injury attorneys specializing in traffic accident settlement negotiation with offices in San FranciscoLos AngelesSan Jose, and Oakland, California.

We are experts at getting you exactly the settlement you deserve, without the added time, stress and cost of going to trial.

Not only will we work to recover all medical bills, damaged property, lost wages, plus pain and suffering...we'll also help negotiate down your medical bills, so at the end of the day you walk home with more money in your pocket.

California Personal Injury Lawyers

Types of Personal Injury Cases Represented: Traffic Accidents

The team at Sally Morin Law are vehicle accident experts with over 30 years of combined experience negotiating with insurance providers to make sure you get a full, fast and fair settlement.

In almost every case we exceed our client's expectations without adding to their worries by taking the case to trial.

We only serve clients who were seriously injured by another party in either a :

This laser focus on traffic accident personal injury claims makes us one of the most sought after California personal injury law firms.

California Office Locations

Types of Injuries Served in California

We specifically help clients who were injured in a California vehicle accident with serious injuries such as broken bones, traumatic brain injury or injuries requiring surgery. And we do not pursue frivolous claims on behalf of those with minor injuries such as whiplash, or other soft tissue injuries.

How Do I Find The Best Personal Injury Law Firm In California?

If you’ve been injured due to another’s negligence, there’s a lot you need to know. Personal injury law is a complex area of practice. There’s going to be a lot of lawyers out there vying for your case. So the question then becomes: how do you find the best California personal injury firms and avoid the not so great ones?

In order to answer this question, there are a few things you need to know about personal injury law.

Personal Injury Law is a Specialized Area of Practice

Personal injury law is not a generalized area of practice. While there are attorneys that may say that they can litigate any personal injury case that you may have, they may not be doing you any favors by taking your case. For instance, product liability cases are a specialized branch of personal injury law. They involve individuals getting injured through the use of a product. Lawyers who litigate these sorts of cases need to familiarize themselves with different kinds of liability and precedents set in other product liability cases. Individuals that have experience litigating these cases are going to have much better instincts for winning the case than someone who specializes in a different area of personal injury law or has a general practice.

The same holds true for lawyers that specialize in traffic accidents. But there’s also one more layer of complexity. Lawyers that specialize in traffic law need to familiarize themselves with the city or cities in which they practice. If you want to find the best personal injury lawyer in California you’ll need to understand the concept of negligence, liability, and how that works.

Negligence and Liability in Personal Injury Law

The vast majority of personal injury lawsuits center around the question of negligence. In other words, the court is interested in determining who is at fault. In California, that question may not be black and white. Two drivers may be partially at fault in an accident, so even if you did something wrong, it might still be worth bringing your traffic accident case. Your partial fault doesn’t absolve the other person of what they did wrong.

Furthermore, the city where the accident took place can sometimes be partially to blame for an accident. When the city can be found to have failed a certain standard of care in the upkeep of the roads or the design of the streets, you may be entitled to collect damages from the city for your injuries. For those trying to find the best personal injury attorneys in California, it’s a good idea to ask them good questions like if they have much experience litigating in the city where your accident was. It is important that they know the in’s and out’s of that city’s court system and governmental claims process, not to mention being familiar with the streets of that area of California. Especially if you are a tourist injured while visiting California, you need a local lawyer to help.

How Do I Find the Best Personal Injury Law Firm in San Francisco

The number one thing to remember about searching for top personal injury lawyers in cities like San Francisco, is that there is a huge amount of competition for your case. There are many lawyers that run a generalized practice (whether it be handling all types of personal injury cases or any type of case at all) that will take traffic accident cases to pay the bills while using that money to fund potentially more lucrative cases in other areas of the law. A firm that specializes ONLY in traffic accident cases is a firm that you can trust to give your car crash, bike accident, motorcycle claim, pedestrian accident or Uber lawsuit the full attention that it deserves.

How Do I Find the Best Personal Injury Law Firm in Los Angeles

Los Angeles is another city which has a great deal of competition for personal injury cases. Sometimes it feels like there are more lawyers than people in LA! So many billboards... Again, lawyers in Los Angeles with more general law practices that take traffic accident cases often prioritize them well beneath medical malpractice and product liability claims, which potentially have massive payouts. The best Los Angeles personal injury lawyers focus exclusively on traffic cases to give your car wreck or other traffic injury case the attention necessary to secure you a great settlement.

How Do I Find the Best Personal Injury Law Firm in Oakland

There are a number of great personal injury law firms practicing in Oakland, and several that specialize in traffic injury law. This has a lot to do with the fact that that Oakland has some of the most dangerous streets in the country. Nonetheless, there are a number of traffic injury attorneys in Oakland who run what are call “mills.” They will take your case, along with hundreds of others, and then push it through the settlement process as quickly as possible. They operate on volume, taking as many cases as they can. While they can secure a living doing this, they aren’t securing the best possible settlements for their clients, and will usually drop any case that requires litigation to get a solid result.

How Do I Find the Best Personal Injury Law Firm in San Jose

San Jose has a number of personal injury attorneys, but very few that specialize in traffic accident law. Finding an attorney who does specialize in only traffic accident law means that they will not only be experts at trying that case, but they’ll also prioritize your case regardless of the potential payout of other types of cases like more generalized San Jose personal injury law firms.

Law firms that take traffic accident cases, but also try product liability and medical malpractice, will often put support staff on your traffic accident case, or devote less man hours to research and negotiation. They’ll settle these cases quickly without maximizing value and then move on to another type of case that promises a big payday. You want a San Jose injury lawyer that’s going to go the extra mile and secure you damages that you deserve in your car wreck, motorcycle crash or other traffic injury case.

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Christine M.

"I was their number one priority."

What can I saw about the staff at Sally Morin? They were prompt in addressing my concerns and made sure I understood the complicated legal process. I felt incredibly supported and like I was their number one priority. I wouldn't choose any other firm to handle my personal injury problems (hopefully I won't need them again!)

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Lorren B.

"They really have your back!"

Amazing group of women to work with! Extremely professional, easy to communicate with, proactive, thorough, and thoughtful. They truly go above and beyond, and really have your back.

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Janel H.

"I was able to relax and heal knowing I was in good hands."

I was involved in a hit and run accident in San Diego in 2016. Sally Morin Law were incredible to work with. Sympathetic to my case and tough on my bill collectors, etc. They were always responsive, easy to get a hold of, kind and helped to turn a very painful and hard situation into a case where I was able to relax and heal knowing I was in good hands. I can't highly recommend them enough. Great team.

Personal Injury Lawyers Have to Negotiate with Insurance Companies

Many personal injury lawyers have to be able to negotiate with insurance companies in order to give your case a shot at settling before dragging you through litigation and trial. Traffic accident lawyers are no different. However, understanding the tactics that auto-insurance companies employ is one of the keys to getting the best possible settlement for your claim.

It bears noting here, that you’re only going to get one chance to bring your California traffic accident case. That means that you’ll want to find the best personal injury attorney in California to handle it. Regardless of whether or not your personal injury claim was from a traffic accident, a slip and fall, or anything else, you’ll need to ensure that your lawyer understands that specific area of practice, and that includes being able to negotiate with insurance companies when necessary.

There are a number of things that an insurance company will do to devalue your case. There are also a number of personal injury firms in California (commonly referred to in the industry as “mills”) that attempt to operate on extremely high turnover. That means that they take a large number of cases, settle them as quickly as possible, and then are on to the next one. This works for them because they still turn a profit. Meanwhile, they’ve wasted your one opportunity to be compensated fully for your injury. That’s not to say that these firms can’t handle the average “fender-bender” traffic injury case. But if you’ve suffered serious injuries involving broken bones, hospitalization and/or surgery, you want a personal injury lawyer who will give you and your case more personalized attention.

Insurance companies are for-profit agencies. In order to turn a profit, they attempt to settle your case for as little as possible. They have every incentive to make you appear partially at fault for an accident or exploit ambiguities to make their own client’s liability appear to be a gray area. This is despite the fact that they will attempt to contact you and present themselves as though they’re on your side and helping you out. Make sure you protect yourself by finding the best possible California injury lawyer you can get.

How to Find The Best Personal Injury Attorneys in California

To review what we’ve stated before. The best personal injury law firms in California will have these qualities and more:

  • Not attempt to contact or solicit your services. Be very wary of law firms that attempt to solicit your case. They often operate on volume, which is profitable for them, but not so much for you. Your case is likely worth much more than the time they’re willing to invest in it. You will not find the best injury law firms in California actively soliciting your business.
  • Have a very specific area of practice. Here at Sally Morin Law, we don’t accept slip and fall cases, product liability suits, or malpractice suits. Why? Because our lawyers are laser-focused on the practice of traffic injury law. If you’re in a malpractice suit, you want a lawyer that specializes in that area of practice. The same goes for a car crash or Uber accident. You want a traffic accident specialist!
  • Have litigation experience. If your case can’t be settled for a fair amount, you need a personal injury law firm who is willing to go to bat for you. Many large volume firms drop cases if a lawsuit needs to be filed. At Sally Morin Law, we hand-select our cases and keep our case-to-attorney ratio low so every case gets the attention it deserves. If a case needs to go into litigation we stand by your side and push forward to get you to settlement you deserve.
  • Not charge you a fee up front. Personal injury lawyers should work on contingency. That means they get paid if you win. They will not charge you for fees or expenses if they don’t win your case.
  • Not discount their fee. On a similar note, you don’t want to hire a personal injury attorney who offers a discounted fee. This usually means they are a high volume, high turnover law firm that won’t offer your case the attention it deserves. Don’t sacrifice maximizing your case value for a little discount on your lawyer’s fee. Remember the old saying, “You get what you pay for.”

Finding the best personal injury lawyers in California requires a bit of diligence on your part as well. It may be difficult because you’re recovering from an injury, but you’re only going to get one chance to make your case. So you want to be sure that you get the full value for the damages you’ve sustained. Note however that you should act as soon as possible to get a good injury lawyer on your case! The more time that goes by, the greater the chance that you could do something to jeopardize the value of your injury claim.

Recent California Traffic Accident Settlement Results

California Personal Injury Accident Settlement Results

Check Out Our California Personal Injury Client Reviews

The team at Sally Morin Law prides itself on providing unparalleled customer-service. Your case and communication will take place directly with the California personal injury lawyer assigned to your case, not a paralegal.

From the day we start working together, we will seamlessly manage every aspect of your claim, so you can focus on your recovery. Our commitment to putting our take home more than our clients. In addition, we offer all of our clients a no-risk, 30-day trial to ensure they are happy with our services.

This unique approach to serving clients has garnered the team over 150 five-star reviews across our four California locations. But don't just take our word for it, check out some of our detailed client reviews:

San Francisco Personal Injury Attorney Reviews

Los Angeles Personal Injury Attorney Reviews

San Jose Personal Injury Attorney Reviews

Oakland Personal Injury Attorney Reviews

Part of your search to find the best California personal injury attorney for your case is determining what kind of case you have.

Was it a traffic accident? Is it a minor injury? Did you suffer major injuries? Were you at fault? Sally Morin Law can help you figure this out now, so you can narrow down your search for the best attorney for your injury claim.

Get a FREE online case evaluation now from our expert traffic injury legal team.

Are You Ready to Start the Road to Recovery?

Our California Office Locations


San Francisco Personal Injury Law Office

Sally Morin Law: San Francisco Personal Injury Attorneys


25 Taylor Street
San Francisco, CA 94102

Phone: (415) 413-0033

Los Angeles Personal Injury Law Office

Sally Morin Law: Los Angeles Personal Injury Attorneys


12655 West Jefferson Boulevard
Los Angeles, CA 90066

Phone: (323) 283-8211

San Jose Personal Injury Law Office

Sally Morin Law: San Jose Personal Injury Attorneys


75 E. Santa Clara Street, Floor 6
San Jose, 95133
Phone: (408) 878-3070

Oakland Personal Injury Law Office

Sally Morin Law: Oakland Personal Injury Attorneys


1111 Broadway
Oakland, CA 94607

Phone: (510) 858-2231