Founder and Lead Attorney

Sally Morin

You’ve been in an accident and you need a personal injury lawyer who understands you.

Sally Morin: Your Advocate for a Faster Recovery After a Serious Traffic Accident

When life throws you a curveball—a serious injury in a traffic accident—you need more than just a lawyer. You need someone who understands your passions, your challenges, and your determination to move forward. That’s where Sally Morin comes in.

As a California personal injury attorney with a focus on life-altering bicycle, pedestrian, motorcycle, and auto accident cases, Sally combines expertise with empathy to deliver results. Her journey into personal injury law began when her best friend was hit by a car while riding her motorcycle in San Francisco. Left without health insurance or family support and unable to walk for months, her friend turned to Sally for help. It was a wake-up call that revealed the critical need for attorneys who truly care about their clients and can be trusted to fight for their best interests.

A Fast-Paced, No-Drama Approach

Sally is passionate about helping clients reclaim their lives after an accident. Her no-drama, streamlined process prioritizes fast, fair resolutions so her clients can focus on healing, family, and doing what they love. While Sally was groomed as a highly skilled trial attorney, her clients value her ability to keep the stress off their shoulders and get the job done efficiently, without dragging them through unnecessary courtroom battles.

A Lawyer Who Gets You

Sally isn’t just a legal expert—she’s a kindred spirit for adventurous souls. When she’s not fighting for her clients, you’ll find her surfing or hydrofoiling Hawaii’s waves, climbing rugged cliffs, playing tennis, cycling through urban streets, traveling or exploring the great outdoors with her family. She understands the drive to live life fully, and she channels that same energy into helping her clients get back to doing what they love.

Proven Results That Speak Volumes

With over 25 years of experience and an impressive track record of financial recoveries, Sally’s results stand as a testament to her skill and dedication. Her successes include a $4.25 million scooter accident case, a $2 million rideshare accident case, a $1 million wrongful death settlement, and numerous six-figure recoveries for bicycle, motorcycle, and pedestrian accident victims. Whether it’s negotiating with powerful insurance companies or fighting for justice in the courtroom, Sally is relentless in maximizing settlements for her clients.

Your Advocate. Your Ally.

Sally Morin is the lawyer real people can trust when the unexpected happens. Her personalized, client-focused approach ensures that you’re not just another case number—you’re a person with a life worth fighting for.

Ready to leave the stress behind and take the first step toward recovery? Contact Sally Morin Personal Injury Lawyers today.

GET TO KNOW SALLY

Why did you choose to go into the legal field?
To save the planet. Why else?
Helping people who thought (or more likely hoped) they’d never need a lawyer in their lifetime to navigate through a really stressful situation to reach a great outcome.
Starting my own law firm and building it with a team of powerful, intelligent women!
Movies are my guilty pleasure and I’m not snobby about what I like. I really like a movie that makes me laugh! My favorite movie as a kid was Grease. Then it was The Breakfast Club. Then it was Legally Blonde, Mean Girls, and Baby Mama. I’m a big Tina Fey fan!
When I turn on my phone’s camera and it pops up in selfie mode.
My mom. With only a high school education, she pulled herself up by her bootstraps to build a business that supported our family. She taught me to work hard, be resourceful, and always see opportunities. Thanks, Mom!
Life is a continual journey of self-improvement.
PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

Super Lawyer – 2022, 2023, 2024
The Recorder’s “Top California Settlements”
“Best of Yelp” – Personal Injury Attorneys San Francisco
“Top 3 Best Personal Injury Lawyers in San Francisco” by ThreeBestRated
“Best San Francisco Car Accident Lawyer” by Expertise.com
“Top 5 Best Personal Injury Attorneys in San Francisco” by LocalBest
“Top 3 Best San Francisco Personal Injury Lawyers” by ThreeBestRated
“Top 100 Trial Lawyers” by The National Trial Lawyers
Million Dollar Advocates Forum – Lifetime Recognition
Multi-Million Dollar Advocates Forum – Lifetime Recognition

Forum Magazine (a publication for California Association of Consumer Attorneys)
California Lawyer Magazine
Daily Journal
Bar Association of San Francisco Blog
LendingTree.com
Insurance.com
Forbes Magazine

Kobia-W

Kobia W, Berkeley

"If you want a gladiator, hire Sally Morin, esquire"

KNOW HOW TO PROTECT YOURSELF AFTER AN ACCIDENT

Know Your Rights - After an Accident

It is essential to know your rights after a traffic accident so you can protect yourself and the value of your claim. This guide will help you:

  1. Know what to do when dealing with insurance claims, police reports and lawyers.
  2. Avoid making mistakes that undermine the value of your claim
  3. Put yourself in a position to get the best settlement possible