Founder and Lead Attorney

You’ve been in an accident and you need a personal injury lawyer who understands you.

Adventurous individuals need an attorney who understands their passions and who can guide them through the complicated process of a personal injury case. Sally Morin is a driven and dedicated California personal injury attorney with a particular focus on serious bicycle, pedestrian, motorcycle and auto accident cases. Sally first got interested in personal injury law when her best friend was hit on her motorcycle in San Francisco by a motorist who ran a red light. Sally’s friend had no health insurance, no family support and was left unable to walk for several months. When her friend reached out for help, Sally realized there was a serious need for personal injury lawyers that normal everyday people could trust.

Sally is passionate about helping her clients get back on their feet after an accident. She uses a fast-paced and no-drama approach that achieves quick case resolution. This allows her clients to get back to their lives and leave a stressful event behind. Although Sally has handled over a dozen trials, what her clients love about working with her is her low-stress handling of their case, which allows them to focus on their families, their work and their fulfilling lives, not their legal case.

After gaining a wealth of personal injury experience with Millar & Associates APLC as an associate and of counsel attorney, Sally started her own firm in 2010 and immediately set out to achieve a great track record of financial recovery for her clients. Specifically, Sally recently handled a $4,250,000 scooter accident case, a million-dollar wrongful death case, a $700,000 pedestrian accident case, and a handful of $500,000 motorcycle and bicycle accident cases. In her early years, Sally handled a million-dollar pedestrian injury case against Yellow Cab in San Francisco, a half a million dollar motorcycle case against a commercial driver in San Francisco, a three-quarter of a million motor scooter case against a road construction company and a quarter of a million-dollar personal injury case against a Bay Area transportation company in Daly City.

When she is not advocating for her awesome clients or working on improving her law firm, Sally enjoys all types of adventure! Sally finds her peace in this crazy world by participating in high-intensity activities like surfing, rock climbing, dirt biking, urban cycling, hiking, and adventure travel with her family.

The Recorder’s “Top California Settlements”
“Best of Yelp” – Personal Injury Attorneys San Francisco
“Top 3 Best Personal Injury Lawyers in San Francisco” by ThreeBestRated
“Best San Francisco Car Accident Lawyer” by
Top 5 Best Personal Injury Attorneys in San Francisco by LocalBest
Top 3 Best San Francisco Personal Injury Lawyers by ThreeBestRated

Forum Magazine (a publication for California Association of Consumer Attorneys)
California Lawyer Magazine
Daily Journal
Bar Association of San Francisco Blog
Forbes Magazine


Kobia W, Berkeley

"If you want a gladiator, hire Sally Morin, esquire"


It is essential to know your rights after a traffic accident so you can protect yourself and the value of your claim.
This guide will help you:

  • 1Know what to do when dealing with insurance claims, police reports and lawyers.
  • 2Avoid making mistakes that undermine the value of your claim
  • 3Put yourself in a position to get the best settlement possible