We are a five-star rated, all-female California personal injury lawyer team specializing in traffic accident settlement negotiation with offices in San Francisco and Los Angeles and serving clients all over California. We are experts at getting you exactly the settlement you deserve as fast as possible. Although we can win in front of a jury, often times, this means maximizing your settlement without the added time, stress and cost of going to trial. Not only will we work to recover all medical bills, damaged property, lost wages, plus pain and suffering...we'll also help negotiate down your medical bills, so at the end of the day you walk home with more money in your pocket.



We Only Handle California Traffic Accident Cases with SERIOUS Injuries


Specialists in representing clients seriously injured in traffic accidents.


We'll always keep you informed about your case.


We'll always strive to maximize your claim without the added time, stress and cost of going to trial.


You focus on your recovery, we'll take care of the rest.

We Stick to What We Know BEST
San Francisco Traffic Accidents

The California injury attorneys at Sally Morin Personal Injury Lawyers are vehicle accident experts with 40 years of combined experience negotiating with insurance providers to make sure you get a full, fast and fair settlement.

We exceed our client’s expectations and reduce their stress. And, in almost every case, we get them a solid settlement without taking their case to trial.

This laser focus on traffic accident personal injury claims makes us one of the most sought after San Francisco personal injury law firms.

We specifically help clients who were injured in a California vehicle accident with serious injuries such as broken bones, traumatic brain injury or injuries requiring hospitalization and/or surgery. Almost all of our clients have been transported from the scene of the accident by ambulance to the nearest trauma center. Many are hospitalized for their major injuries and often require surgery for a full recovery.

We do NOT pursue claims on behalf of those who suffer minor injuries such as whiplash, bruises, neck pain or other soft tissue injuries.


An Introduction to California Personal Injury Law

A personal injury attorney represents clients who have been injured by a negligent party. That party may be another person, people, company, or even government agency. Although you may have been injured by another party, you may still be wondering if you:

  • Have a viable personal injury claim
  • Need a personal injury lawyer
  • Are entitled to financial compensation

Here are the answers to six questions our San Francisco personal injury lawyer team is frequently asked by potential clients.

Personal injury lawyers typically handle those cases that fall under “tort law”.

Common examples include traffic accidents (like we handle at Sally Morin Personal Injury Lawyers) such as:

Or NON-traffic accidents (that we don’t handle at Sally Morin Personal Injury Lawyers) such as:

  • Assault cases
  • Injuries from defective products
  • Slip-n-falls
  • Medical malpractice

California law firms that specialize in personal injury should have the primary objective of working in the client’s best interests. Specifically, they should get their client financial damages (money) for the injuries they sustained due to the negligence of another party.

This process may include, but is not limited to:

  • evaluating a prospective client’s personal injury case
  • interviewing witnesses
  • collecting evidence
  • filing legal complaints
  • negotiating a settlement with insurance adjusters
  • negotiating a reduction in your medical bills
  • building and arguing cases in court
  • drafting legal documents
  • and offering legal advice

  1. First, you must prove that the other party was liable for your injuries. In addition to your police report, this may include witness testimonials or evidence collected on the scene.
  2. You must prove how the harm/injury was caused — and that it’s not purely a pre-existing condition.
  3. And last but not least, you will need to prove the extent of your damages, including physical injury, lost income or wages and the negative impact on your quality of life.


While some cases go to trial, most do not. In fact, at Sally Morin Personal Law, we have only had about 1% of our cases ever need to go to trial.

And that’s because more often than not, a skilled San Francisco personal injury lawyer is able to negotiate a fair settlement on the client’s behalf without the added time and cost of litigation.

Beware of attorneys who love taking cases to trial. This is usually out of their own desire to see their name in print or just to line their own pockets.

Remember, there is no guarantee that taking a case to trial will result in a larger reward. And since cases that go to trial are on a higher fee scale, involve significantly higher costs and take months, if not years, to resolve, it can often mean the client takes home less money and endures much more stress.

Most personal injury law firms work on a contingency fee basis, which is to say they don’t get paid anything unless they favorably settle or win your case.

Typically, fees are 33.3% of the reward for cases that are settled, and 40% of those that go to trial. (Remember, a personal injury case going all the way to trial is very rare.)

At Sally Morin Personal Injury Lawyers, we put our client’s recovery first. That’s why we don’t take a fee percentage from the portion of your settlement that covers the damage to your property. We also ensure that you never walk away owing us any money.

  • TRAFFIC ACCIDENT EXPERTISE: You want an a San Francisco personal injury law firm with traffic accident expertise who only represents clients with serious injuries. Not one chasing every last dollar by taking on small injury claims like whiplash or minor scrapes and bruises.
  • TRANSPARENCY: You value doing business with hard-working, straight-shooters. We work tirelessly to get our clients a full and fair settlement as quickly as possible. And we will never, ever inflate the value of your claim just to win your business.
  • TRACK RECORD OF SUCCESS: At Sally Morin Personal Injury Lawyers, our personal injury lawyers have represented hundreds of clients, winning millions of dollars. And we have a perfect 5-star rating on both Google and Yelp with over 150 combined reviews.

Let's Get the Settlement You Deserve!

Why risk sabotaging your SF car accident claim by trying to handle it alone?
Get your no cost, risk-free case evaluation. And get peace of mind.

If at any time within the first 30 days of signing with Sally Morin Personal Injury Lawyers you are not 100% satisfied with the quality and care of service you receive from our attorneys, we will cancel your contract at no cost so that you can seek different representation. No questions asked.

How Do I Find The Best Personal
Injury Law Firm in San Francisco?

If you’ve been injured due to another’s negligence, there’s a lot you need to know. Personal injury law is a complex area of practice. There are going to be a lot of lawyers out there vying for your case. So the question then becomes: how do you find the best California personal injury firms and avoid the not so great ones?

In order to answer this question, there are a few things you need to know about personal injury law first.

Personal Injury Law is a Specialized Area of Practice

Personal Injury Law is a Specialized Area of Practice Personal injury law is not a generalized area of practice. While there are attorneys that may say that they can litigate any personal injury case that you may have, they may not be doing you any favors by taking your case. For instance, product liability cases are a specialized branch of personal injury law. They involve individuals getting injured through the use of a product. Lawyers who litigate these sorts of cases need to familiarize themselves with different kinds of liability and precedents set in other product liability cases. Individuals that have experience litigating these cases are going to have much better instincts for winning the case than someone who specializes in a different area of personal injury law or has a general practice.

The same holds true for lawyers that specialize in traffic accidents. But there’s also one more layer of complexity. Lawyers that specialize in traffic law need to familiarize themselves with the city or cities in which they practice. If you want to find the best personal injury lawyer in California you’ll need to understand the concept of negligence, liability, and how that works.

Negligence and Liability in California Personal Injury Law

The vast majority of personal injury lawsuits center around the question of negligence. In other words, the court is interested in determining who is at fault. In California, that question may not be black and white. Two drivers may be partially at fault in an accident, so even if you did something wrong, it might still be worth bringing your traffic accident case. Your partial fault doesn’t absolve the other person of what they did wrong. California is a comparative negligence state that allows you to still recover money for your injuries even if you were partially at fault. You will definitely want to consult with a California personal injury law firm to find out more about what your case might be worth even if you share some portion liability for the accident.

Furthermore, for those trying to find the best personal injury attorneys in San Francisco, it’s a good idea to ask them good questions like if they have much experience litigating in the city where your accident was. It is important that they know the in’s and out’s of that city’s court system and governmental claims process, not to mention being familiar with the streets of that area of California. Especially if you are a tourist injured while visiting California, you need a local lawyer to help.

Personal Injury Lawyers Have to Negotiate with Insurance Companies

Many personal injury lawyers have to be able to negotiate with insurance companies in order to give your case a shot at settling before dragging you through litigation and trial. Traffic accident lawyers are no different. However, understanding the tactics that auto-insurance companies employ is one of the keys to getting the best possible settlement for your claim.

It bears noting here, that you’re only going to get one chance to bring your California traffic accident case. That means that you’ll want to find the best personal injury attorney in California to handle it. Regardless of whether or not your personal injury claim was from a traffic accident, a slip and fall, or anything else, you’ll need to ensure that your lawyer understands that specific area of practice, and that includes being able to negotiate with insurance companies when necessary.

There are a number of things that an insurance company will do to devalue your case. Insurance companies are for-profit agencies. In order to turn a profit, they attempt to settle your case for as little as possible. They have every incentive to make you appear partially at fault for an accident or exploit ambiguities to make their own client’s liability appear to be a gray area. This is despite the fact that they will attempt to contact you and present themselves as though they’re on your side and helping you out. Make sure you protect yourself by finding the best possible San Francisco injury lawyer you can get.

If You've Suffered Serious Injuries, Don't Hire a High Volume Injury Law Firm

There are a number of personal injury firms in California (commonly referred to in the industry as “mills”) that attempt to operate on extremely high volume and quick turnover. That means that they take a large number of cases, settle them as quickly as possible, and then are on to the next one. This works for them because they still turn a profit by handling a high volume of minor injury claims.

If you hire one of these firms, they can waste your one opportunity to be compensated fully for your injury. That’s not to say that these firms can’t handle the average “fender-bender” traffic injury case. That’s actually what they are perfect for. But, if you’ve suffered serious injuries involving broken bones, hospitalization and/or surgery, you want a personal injury lawyer who will give you and your case more personalized attention.

Additional factors to consider when choosing the best san francisco personal injury lawyer

More Factors to Consider to Find The Best San Francisco Personal Injury Lawyer

Not attempt to contact or solicit your services.

Be very wary of law firms that attempt to solicit your case. They often operate on volume, which is profitable for them, but not so much for you. Your case is likely worth much more than the time they’re willing to invest in it. You will not find the best injury law firms in California actively soliciting your business.

Have a very specific area of practice.

Here at Sally Morin Personal Injury Lawyers, we don’t accept slip and fall cases, product liability suits, or malpractice suits. Why? Because our lawyers are laser-focused on the practice of traffic injury law. If you’re in a malpractice suit, you want a lawyer that specializes in that area of practice. The same goes for a car crash or Uber accident. You want a traffic accident specialist!

Have litigation experience.

If your case can’t be settled for a fair amount, you need a personal injury law firm who is willing to go to bat for you. Many large volume firms drop cases if a lawsuit needs to be filed. At Sally Morin Personal Injury Lawyers, we hand-select our cases and keep our case-to-attorney ratio low so every case gets the attention it deserves. If a case needs to go into litigation we stand by your side and push forward to get you the settlement you deserve.

Not charge you a fee up front.

All San Francisco personal injury lawyers should work on contingency. That means they get paid if you win. They will not charge you for fees or expenses if they don’t win your case.

Not discount their fee.

On a similar note, you don’t want to hire a personal injury attorney who offers a discounted fee. This usually means they are a high volume, high turnover law firm that won’t offer your case the attention it deserves. Don’t sacrifice maximizing your case value for a little discount on your lawyer’s fee. Remember the old saying, “You get what you pay for.”

Finding the best personal injury lawyers in San Francisco requires a bit of diligence on your part as well. It may be difficult because you’re recovering from an injury, but you’re only going to get one chance to make your case. So you want to be sure that you get the full value for the damages you’ve sustained.

Note however that you should act as soon as possible to get a good injury lawyer on your case! The more time that goes by, the greater the chance that you could do something to jeopardize the value of your injury claim.

A big part of your search to find the best California personal injury lawyer for your case is determining what kind of case you have.

Was it a traffic accident? Is it a minor injury? Did you suffer major injuries? Were you at fault? Sally Morin Personal Injury Lawyers can help you figure this out now, so you can narrow down your search for the best personal injury attorney for your claim.

How Do I Find the Best Personal Injury Lawyer Near Me?

The number one thing to remember about searching for top personal injury lawyers in cities like San Francisco, is that there is a huge amount of competition for your case. There are many lawyers that run a generalized practice (whether it be handling all types of personal injury cases or any type of case at all) that will take traffic accident cases to pay the bills while using that money to fund potentially more lucrative cases in other areas of the law. A firm that specializes ONLY in traffic accident cases is a firm that you can trust to give your car crash, bike accident, motorcycle claim, pedestrian accident or Uber lawsuit the full attention that it deserves.

Los Angeles is another city which has a great deal of competition for personal injury cases. Sometimes it feels like there are more lawyers than people in LA! So many billboards… Again, lawyers in Los Angeles with more general law practices that take traffic accident cases often prioritize them well beneath medical malpractice and product liability claims, which potentially have massive payouts. The best Los Angeles personal injury lawyers focus exclusively on traffic cases to give your car wreck or other traffic injury case the attention necessary to secure you a great settlement.

There are a number of great personal injury law firms practicing in Oakland, and several that specialize in traffic injury law. This has a lot to do with the fact that that Oakland has some of the most dangerous streets in the country. Nonetheless, there are a number of traffic injury attorneys in Oakland who run what are call “mills.” They will take your case, along with hundreds of others, and then push it through the settlement process as quickly as possible. They operate on volume, taking as many cases as they can. While they can secure a living doing this, they aren’t securing the best possible settlements for their clients, and will usually drop any case that requires litigation to get a solid result.

San Jose has a number of personal injury attorneys, but very few that specialize in traffic accident law. Finding an attorney who does specialize in only traffic accident law means that they will not only be experts at trying that case, but they’ll also prioritize your case regardless of the potential payout of other types of cases like more generalized San Jose personal injury law firms.

San Jose injury law firms that take traffic accident cases, but also handle larger cases like mass tort, product liability and medical malpractice matters, will often put support staff on your traffic accident case, or devote less time to researching and negotiating your case. They’ll settle your case quickly without maximizing value and then move on to another type of case that promises a big payday. You want a San Jose injury lawyer that’s going to go the extra mile and secure you damages that you deserve in your car wreck, motorcycle crash or other traffic injury case.

Are You Ready to Start the Road to Recovery?