Sally Morin Personal Injury Lawyers
Sally Morin Personal Injury Lawyers

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Sally Morin Personal Injury Lawyers

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San Francisco Personal Injury Lawyers

San Francisco Personal Injury Lawyers

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We Handle Your Injury Claim so You Can Focus on Your Life!

We are a five-star rated, all-female California personal injury lawyer team specializing in traffic accident settlement negotiation with offices in San FranciscoLos AngelesSan Jose, and Oakland.

We are experts at getting you exactly the settlement you deserve, without the added time, stress and cost of going to trial.

Not only will we work to recover all medical bills, damaged property, lost wages, plus pain and suffering...we'll also help negotiate down your medical bills, so at the end of the day you walk home with more money in your pocket.

Focused Representation

Focused Representation

Specialists in representing clients seriously injured in vehicle traffic accidents.

Stay in Touch

Stay in Touch

We'll keep you informed about your case how and when you want.

Optimize your Case Value

Optimize Your Case Value

We'll maximize your claim without the added time, stress and cost of going to trial.

Keep it Simple and low Stress

Keep it Simple and Low Stress

You focus on your recovery, we'll take care of the rest.

What Type of Accident Did You Have?

Bicycle Accidents

Bicycle Accident

Pedestrian Accidents

Pedestrian Accident

Motorcycle Accidents

Motorcycle Accident

Car Accidents

Car Accident

Uber / Rideshare Accidents

Uber Accident

Personal Injury Traffic Accident

Personal Injury Traffic Accident

Driverless Car Accident

Driverless Accident

scooter accident

Scooter Accident

DUI Injury Accident

Delivery Truck Accident

Hit and Run Accident

wrongful death from traffic accident

Traffic Accident Wrongful Death

We Stick to What We Know BEST - San Francisco Traffic Accidents

The California injury attorneys at Sally Morin Personal Injury Lawyers are vehicle accident experts with over 30 years of combined experience negotiating with insurance providers to make sure you get a full, fast and fair settlement.

We exceed our client's expectations and reduce their stress. And, in almost every case, we get them a solid settlement without taking their case to trial.

We only serve clients who were seriously injured by another party in a:

This laser focus on traffic accident personal injury claims makes us one of the most sought after San Francisco personal injury law firms.

We Only Handle California Accident Cases with SERIOUS Injuries

We specifically help clients who were injured in a California vehicle accident with serious injuries such as broken bones, traumatic brain injury or injuries requiring surgery. Almost all of our clients have been hauled off the scene of the accident by ambulance. Many are hospitalized for their major injuries and often require surgery for a full recovery. We also help families recover in wrongful death claims.

We do NOT pursue claims on behalf of those who suffer minor injuries such as whiplash, bruises, neck pain or other soft tissue injuries.

Get The Settlement You Deserve.

We Have Locations
Across California

California personal injury attorney offices

With locations in San Francisco, Los Angeles, Oakland and San Jose, there's help from Sally Morin Personal Injury Lawyers just around the corner.

Do You Need a Personal
Injury Attorney?

California Personal Injury Lawyer Firm

Learn more about the personal injury process, what a California personal injury lawyer can do for you, and how to get the settlement you deserve... here on our FAQ Page

An Introduction to California Personal Injury Law

A personal injury attorney represents clients who have been injured by a negligent party. That party may be another person, people, company, or even government agency.

Although you may have been injured by another party, you may still be wondering if you:

  • Have a viable personal injury claim

  • Need a personal injury lawyer

  • Are entitled to financial compensation

Here are the answers to six questions our San Francisco personal injury lawyer team is frequently asked by potential clients.

1. What types of cases do San Francisco personal injury law firms represent?

Personal injury lawyers typically handle those cases that fall under "tort law".

Common examples include traffic accidents (like we handle at Sally Morin Personal Injury Lawyers) such as:

Or NON-traffic accidents (that we don't handle at Sally Morin Personal Injury Lawyers) such as:

  • Assault cases
  • Injuries from defective products
  • Medical malpractice
  • Dog bites
  • Slip-n-falls

2. What type of help can I get for my personal injury case?

California law firms that specialize in personal injury should have the primary objective of working in the client's best interests. Specifically, they should get their client financial damages (money) for the injuries they sustained due to the negligence of another party.

This process may include, but is not limited to:

  • evaluating a prospective client's personal injury case 
  • interviewing witnesses
  • collecting evidence
  • filing legal complaints
  • negotiating a settlement with insurance adjusters
  • negotiating a reduction in your medical bills
  • building and arguing cases in court
  • drafting legal documents
  • and offering legal advice

3. What do I need to do to prove damages in my personal injury claim?

  1. First, you must prove that the other party was liable for your injuries. In addition to your police report, this may include witness testimonials or evidence collected on the scene.
  2. You must prove how the harm/injury was caused -- and that it's not purely a pre-existing condition.
  3. And last but not least, you will need to prove the extent of your damages, including physical injury, lost income or wages and the negative impact on your quality of life.

4. How often do cases go to trial?

While some cases go to trial, most do not. In fact, at Sally Morin Personal Law, we have only had about 1% of our cases ever need to go to trial.

And that's because more often than not, a skilled San Francisco personal injury lawyer is able to negotiate a fair settlement on the client's behalf without the added time and cost of litigation.

Beware of attorneys who love taking cases to trial. This is usually out of their own desire to see their name in print or just to line their own pockets.

Remember, there is no guarantee that taking a case to trial will result in a larger reward. And since cases that go to trial are on a higher fee scale, involve significantly higher costs and take months, if not years, to resolve, it can often mean the client takes home less money and endures much more stress. 

5. How do legal fees work?

Most personal injury law firms work on a contingency fee basis, which is to say they don't get paid anything unless they favorably settle or win your case.

Typically, fees are 33.3% of the reward for cases that are settled, and 40% of those that go to trial. (Remember, a personal injury case going all the way to trial is very rare.)

At Sally Morin Personal Injury Lawyers, we put our client's recovery first. That's why we don't take a fee percentage from the portion of your settlement that covers the damage to your property. We also ensure that you never walk away owing us any money.

6. Why should I hire Sally Morin Personal Injury Lawyers?

  • TRAFFIC ACCIDENT EXPERTISE: You want an a San Francisco personal injury law firm with traffic accident expertise who only represents clients with serious injuries. Not one chasing every last dollar by taking on small injury claims like whiplash or minor scrapes and bruises.
  • TRANSPARENCY: You value doing business with hard-working, straight-shooters. We work tirelessly to get our clients a full and fair settlement as quickly as possible. And we will never, ever inflate the value of your claim just to win your business.
  • TRACK RECORD OF SUCCESS:  At Sally Morin Personal Injury Lawyers, our personal injury lawyers have represented hundreds of clients, winning millions of dollars.  And we have a perfect 5-star rating on both Google and Yelp with over 150 combined reviews.

Get the Help You Deserve!

Why risk sabotaging your California personal injury claim by trying to handle it alone?

Get your no cost, risk-free case evaluation. And get peace of mind.

If at any time within the first 30 days of signing with Sally Morin Personal Injury Lawyers you are not 100% satisfied with the quality and care of service you receive from our attorneys, we will cancel your contract at no cost so that you can seek different representation. No questions asked.

Client Reviews


"I never once felt like I wasn't their top priority."

I was seriously hit by a car while biking in San Francisco. While lying in the hospital I picked Sally's name out of a list of lawyers recommended by the San Francisco Bicycle Coalition, and I'm so glad I did!

Sally, Lauren and Janai were a pleasure to work with while I negotiated the difficult emotional, physical, and legal aspects of my case. Due to extended medical care and some lawyer shuffling on the insurance side my case took over a year and a half to settle, but I never once felt like I wasn't their top priority during that entire time. Every email was answered quickly, and Sally always took the time to educate me about what certain legal terms and steps meant. I felt fully included in the whole process, and also really well taken care of.

In the end my case settled at a really great number, and I've almost completely healed from my injuries. It's been a long process and I'm being completely honest when I say that I'm not sure I could have done it without Sally and her team. They RULE.

Nuala S.

They handled everything!

I was involved in a car accident that left me with a broken leg, thanks to someone running a red light! It was my first time being involved in something like this (totaled car, surgery, and 4 days in the hospital). Through advice of some close friends and family they recommended I get a personal injury lawyer, being relatively new to the Bay Area I had no idea who to go to, so I started shopping around and came across Sally Morin and I instantly felt at ease with them overseeing my case. I was completely right, they handled everything I needed them to do even though the other parties insurance was useless and is so bad they are supposedly being sued by other people for not paying out in spite of that the team here was able to get the full settlement amount. All of this allowed me to completely focus on my physical recovery! A big shout out to Rebecca and Carmen!

Cam M.

"INCREDIBLY responsive, professional, and great to work with."

I worked with Sally and her team a few years back when I had an accident on the 405. They are INCREDIBLY responsive, professional, and great to work with. Getting into an accident can be a physically and emotionally painful experience. SO thankful for people like Sally who care so much about their clients.

Scott B.

"Just hire them!"

First, save yourself some time in reading this review and just hire them! From start to finish everyone at Sally Morin Personal Injury Lawyers: San Francisco worked hard to obtain the best possible outcome for me. They are exceptional at what they do, professional, pleasant to work with and they made a very difficult period of my life easier by allowing me to focus on what was important, recovering from the accident.

Blake F

Meet Our San Francisco Personal Injury Lawyer Team

Personal Injury Attorney Sally Morin

Sally Morin

Founder, Lead Attorney and avid surfer and adventurer.

Personal Injury Lawyer Lauren Pietsch

Lauren Pietsch

Managing Attorney, hiker, who loves to fight for the little guy.

Accident Attorney Rebecca Taylor

Rebecca Taylor

Associate Attorney, passion for traveling, barre and running.

Accident Lawyer Annie Levitt Heller

Annie Levitt Heller

Associate Attorney, loves surfing, travel & volunteering.

How Do I Find The Best Personal Injury Law Firm in San Francisco?

If you’ve been injured due to another’s negligence, there’s a lot you need to know. Personal injury law is a complex area of practice. There are going to be a lot of lawyers out there vying for your case. So the question then becomes: how do you find the best California personal injury firms and avoid the not so great ones?

In order to answer this question, there are a few things you need to know about personal injury law first.

Personal Injury Law is a Specialized Area of Practice

Personal injury law is not a generalized area of practice. While there are attorneys that may say that they can litigate any personal injury case that you may have, they may not be doing you any favors by taking your case. For instance, product liability cases are a specialized branch of personal injury law. They involve individuals getting injured through the use of a product. Lawyers who litigate these sorts of cases need to familiarize themselves with different kinds of liability and precedents set in other product liability cases. Individuals that have experience litigating these cases are going to have much better instincts for winning the case than someone who specializes in a different area of personal injury law or has a general practice.

The same holds true for lawyers that specialize in traffic accidents. But there’s also one more layer of complexity. Lawyers that specialize in traffic law need to familiarize themselves with the city or cities in which they practice. If you want to find the best personal injury lawyer in California you’ll need to understand the concept of negligence, liability, and how that works.

Negligence and Liability in California Personal Injury Law

The vast majority of personal injury lawsuits center around the question of negligence. In other words, the court is interested in determining who is at fault. In California, that question may not be black and white. Two drivers may be partially at fault in an accident, so even if you did something wrong, it might still be worth bringing your traffic accident case. Your partial fault doesn’t absolve the other person of what they did wrong.

Furthermore, the city where the accident took place can sometimes be partially to blame for an accident. When the city can be found to have failed a certain standard of care in the upkeep of the roads or the design of the streets, you may be entitled to collect damages from the city for your injuries. For those trying to find the best personal injury attorneys in San Francisco, it’s a good idea to ask them good questions like if they have much experience litigating in the city where your accident was. It is important that they know the in’s and out’s of that city’s court system and governmental claims process, not to mention being familiar with the streets of that area of California. Especially if you are a tourist injured while visiting California, you need a local lawyer to help.

Personal Injury Lawyers Have to Negotiate with Insurance Companies

Many personal injury lawyers have to be able to negotiate with insurance companies in order to give your case a shot at settling before dragging you through litigation and trial. Traffic accident lawyers are no different. However, understanding the tactics that auto-insurance companies employ is one of the keys to getting the best possible settlement for your claim.

It bears noting here, that you’re only going to get one chance to bring your California traffic accident case. That means that you’ll want to find the best personal injury attorney in California to handle it. Regardless of whether or not your personal injury claim was from a traffic accident, a slip and fall, or anything else, you’ll need to ensure that your lawyer understands that specific area of practice, and that includes being able to negotiate with insurance companies when necessary.

There are a number of things that an insurance company will do to devalue your case. Insurance companies are for-profit agencies. In order to turn a profit, they attempt to settle your case for as little as possible. They have every incentive to make you appear partially at fault for an accident or exploit ambiguities to make their own client’s liability appear to be a gray area. This is despite the fact that they will attempt to contact you and present themselves as though they’re on your side and helping you out. Make sure you protect yourself by finding the best possible San Francisco injury lawyer you can get.

If You've Suffered Serious Injuries, Don't Hire a High Volume Injury Law Firm

There are a number of personal injury firms in California (commonly referred to in the industry as “mills”) that attempt to operate on extremely high volume and quick turnover. That means that they take a large number of cases, settle them as quickly as possible, and then are on to the next one. This works for them because they still turn a profit by handling a high volume of minor injury claims.

If you hire one of these firms, they can waste your one opportunity to be compensated fully for your injury. That’s not to say that these firms can’t handle the average “fender-bender” traffic injury case. That's actually what they are perfect for. But, if you’ve suffered serious injuries involving broken bones, hospitalization and/or surgery, you want a personal injury lawyer who will give you and your case more personalized attention.

Check Out More of Sally Morin Personal Injury Lawyers' California Personal Injury Client Reviews

The team at Sally Morin Personal Injury Lawyers prides itself on providing unparalleled customer-service. Your case and communication will take place directly with the California personal injury lawyer assigned to your case, not a paralegal.

From the day we start working together, we will seamlessly manage every aspect of your claim, so you can focus on your recovery. Our commitment is to put as much money as possible into our clients' pocket, rather than build up fees and costs. In addition, we offer all of our clients a no-risk, 30-day trial to ensure they are happy with our services.

This unique approach to serving clients has garnered the team over 150 five-star reviews across our four California locations. But don't just take our word for it, check out some of our detailed client reviews:

More Factors to Consider to Find The Best San Francisco Personal Injury Lawyer

To review what we’ve stated before. The best personal injury law firms in California will have these qualities and more. They will:

California Personal Injury Accident Settlement Results
  • Not attempt to contact or solicit your services.  Be very wary of law firms that attempt to solicit your case. They often operate on volume, which is profitable for them, but not so much for you. Your case is likely worth much more than the time they’re willing to invest in it. You will not find the best injury law firms in California actively soliciting your business.
  • Have a very specific area of practice.  Here at Sally Morin Personal Injury Lawyers, we don’t accept slip and fall cases, product liability suits, or malpractice suits. Why? Because our lawyers are laser-focused on the practice of traffic injury law. If you’re in a malpractice suit, you want a lawyer that specializes in that area of practice. The same goes for a car crash or Uber accident. You want a traffic accident specialist!
  • Have litigation experience.  If your case can’t be settled for a fair amount, you need a personal injury law firm who is willing to go to bat for you. Many large volume firms drop cases if a lawsuit needs to be filed. At Sally Morin Personal Injury Lawyers, we hand-select our cases and keep our case-to-attorney ratio low so every case gets the attention it deserves. If a case needs to go into litigation we stand by your side and push forward to get you the settlement you deserve.
  • Not charge you a fee up front.  All San Francisco personal injury lawyers should work on contingency. That means they get paid if you win. They will not charge you for fees or expenses if they don’t win your case.
  • Not discount their fee.  On a similar note, you don’t want to hire a personal injury attorney who offers a discounted fee. This usually means they are a high volume, high turnover law firm that won’t offer your case the attention it deserves. Don’t sacrifice maximizing your case value for a little discount on your lawyer’s fee. Remember the old saying, “You get what you pay for.”

Finding the best personal injury lawyers in San Francisco requires a bit of diligence on your part as well. It may be difficult because you’re recovering from an injury, but you’re only going to get one chance to make your case. So you want to be sure that you get the full value for the damages you’ve sustained.

Note however that you should act as soon as possible to get a good injury lawyer on your case! The more time that goes by, the greater the chance that you could do something to jeopardize the value of your injury claim.

A big part of your search to find the best California personal injury lawyer for your case is determining what kind of case you have.

Was it a traffic accident? Is it a minor injury? Did you suffer major injuries? Were you at fault? Sally Morin Personal Injury Lawyers can help you figure this out now, so you can narrow down your search for the best personal injury attorney for your claim.

Get a FREE online case evaluation now from a top-rated San Francisco personal injury lawyer.

How Do I Find the Best Personal Injury Lawyer Near Me?

How Do I Find the Best Personal Injury Law Firm in San Francisco

The number one thing to remember about searching for top personal injury lawyers in cities like San Francisco, is that there is a huge amount of competition for your case. There are many lawyers that run a generalized practice (whether it be handling all types of personal injury cases or any type of case at all) that will take traffic accident cases to pay the bills while using that money to fund potentially more lucrative cases in other areas of the law. A firm that specializes ONLY in traffic accident cases is a firm that you can trust to give your car crash, bike accident, motorcycle claim, pedestrian accident or Uber lawsuit the full attention that it deserves.

How Do I Find the Best Personal Injury Law Firm in Los Angeles

Los Angeles is another city which has a great deal of competition for personal injury cases. Sometimes it feels like there are more lawyers than people in LA! So many billboards... Again, lawyers in Los Angeles with more general law practices that take traffic accident cases often prioritize them well beneath medical malpractice and product liability claims, which potentially have massive payouts. The best Los Angeles personal injury lawyers focus exclusively on traffic cases to give your car wreck or other traffic injury case the attention necessary to secure you a great settlement.

How Do I Find the Best Personal Injury Law Firm in Oakland

There are a number of great personal injury law firms practicing in Oakland, and several that specialize in traffic injury law. This has a lot to do with the fact that that Oakland has some of the most dangerous streets in the country. Nonetheless, there are a number of traffic injury attorneys in Oakland who run what are call “mills.” They will take your case, along with hundreds of others, and then push it through the settlement process as quickly as possible. They operate on volume, taking as many cases as they can. While they can secure a living doing this, they aren’t securing the best possible settlements for their clients, and will usually drop any case that requires litigation to get a solid result.

How Do I Find the Best Personal Injury Law Firm in San Jose

San Jose has a number of personal injury attorneys, but very few that specialize in traffic accident law. Finding an attorney who does specialize in only traffic accident law means that they will not only be experts at trying that case, but they’ll also prioritize your case regardless of the potential payout of other types of cases like more generalized San Jose personal injury law firms.

San Jose injury law firms that take traffic accident cases, but also handle larger cases like mass tort, product liability and medical malpractice matters, will often put support staff on your traffic accident case, or devote less time to researching and negotiating your case. They’ll settle your case quickly without maximizing value and then move on to another type of case that promises a big payday. You want a San Jose injury lawyer that’s going to go the extra mile and secure you damages that you deserve in your car wreck, motorcycle crash or other traffic injury case.

California Personal Injury Legal Resources

Personal Injury Associations

California Personal Injury Attorneys are regulated by the California State Bar, in addition to belonging to various associations. At Sally Morin Personal Injury Lawyers, our attorneys are regulated by and participate in the following organizations:

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