This video and accompanying text is not intended to be a source of legal advice for any purpose. Prior results do not guarantee a similar outcome. The information in this video and text does not constitute a guarantee, warranty or prediction regarding the outcome of your case.
Sally Morin discusses the last, and one of the most important, of the five things you must do when negotiating a settlement in your accident case: You must have reasonable expectations in order to settle your personal injury case.
Let’s be honest—insurance companies are in the business of making money. They collect premiums from us all year long, and then when it comes time to pay out on a claim, their goal is to pay as little as possible so they can keep profits up and shareholders happy. With that in mind, you must go into negotiating your personal injury case with reasonable expectations.
Settlement Factors
There are many factors that you need to consider when setting your expectations for settlement in your personal injury case. The most important are:
​Liability.
​Severity of the accident.
​Cost of medical care.
​Reasonableness of medical care.
​Amount and reasonableness of any loss of earnings.
​The particular circumstances of your pain and suffering.
​Which insurance company you are dealing with.
​Which insurance claims adjuster you are dealing with.
​The rapport you may or may not have established with the adjuster.
​The quality of the supporting documentation you provide with your demand.
​Whether or not you are represented by an attorney.
​The reputation and track record of that attorney.
​How quickly you might want or need the settlement money.
​How educated or savvy you are.
Navigating a legal claim on your own can be an uphill battle, especially when stakes are high. If your case is at all complicated or has significant value, you probably want to consult with a qualified personal injury attorney before starting any negotiations.
Insurance adjusters are skilled at minimizing payouts, and seemingly minor oversights can permanently jeopardize your compensation. A seasoned lawyer understands how to accurately calculate long-term medical costs, lost wages, and pain and damages. They protect your rights, level the playing field against corporate legal teams, and ensure you don’t settle for less than you deserve.
Your focus should be on recovery, not stressful legal battles. Partnering with a professional gives you the best chance at a fair outcome.
If you have any questions about a particular personal injury case, please submit your case for review by the experienced personal injury team at Sally Morin Personal Injury Lawyers. We are top-ranked personal injury attorneys with offices in San Francisco, Los Angeles, Oakland, and San Jose.
Getting started costs nothing:
 Call 877-380-8852 for your free case review.  Or request your free online case evaluation anytime, day or night
There’s no pressure, no obligation—just a clear, honest read on your case from a personal injury lawyer team that’s earned its reputation one settlement at a time.
When I got into my accident I was really not looking for an attorney, however I became frustrated with the other parties insurance company. I then went online and found Sally Morin Law and called for a free courtesy consult. Annie quickly called me back and spent 30 minutes explaining the attorney process. This made my decision easy,,, an All female attorney group certainly did not disappoint. Annie and her team (Amber) were on the case immediately, making calls, sending emails and dealing with the other party insured (or lack of insured). I’m so pleased to have had this incredible team of ladies to help me through this process. They did all their professional expertise, none of which I was capable of. They advocated for me in every way from medical bills, insurance liens, med pay, demand letters, phone calls, emails etc. All I needed to do was send receipts, and most importantly focus on getting better. Thank u team for all u have done. I am grateful for so much,,, and I can say that making that first phone call was the best decision. Keep up the great work and helping others
Sincerely
KJJ
I unfortunately got injured in an auto accident and called a bunch of different attorneys with little to no help. I called Sally Morin Law and got help from Rebecca who was absolutely fantastic. She was there every step of the way to help and Isn’t just trying to make a quick buck. She took her time with me and went out of her way to help out. Thanks for all the help Rebecca!!
I was t-boned by someone who ran a red light, totaling my car and sending me to the hospital with multiple breaks to my pelvis, among other smaller injuries. Once released from the hospital, I was confused, angry, and extremely anxious about what to do next. A friend encouraged me to seek legal help, and I found the team at Sally Morin. I was drawn to their all-women team, and immediately felt assured that I was in good hands. They took the reigns on handling everything, leaving me significantly more relieved to rest and heal like my body needed. With their help, the case was settled within four months of the accident, and I can now move forward with my life and leave this behind me. I would absolutely recommend the team at Sally Morin to anyone in a similar situation!
I was injured while riding my bicycle and a friend recommended Sally Morin Personal Injury Lawyers. In my experience, they made the process transparent and smooth, allowing me to focus on recovery — they were professional, empathetic, and effective! Rebecca and Carmen made a difficult time much less stressful.
My mom was in a car accident and was badly injured. We wanted her to focus on her recovery without the worries of medical bills and dealing with multiple insurance companies so we hired Sally Morin Lawyers. Fortunately we received Annie Heller who showed strong ownership of the case, dealing with all communications from medical to slow moving insurance companies. Annie and team helped us settle the case with money in my mom’s pocket, but more importantly helped all of us not worry about anything besides my mom’s recovery. thank you!
Carmen and team at Sally Morin are the best. Having Carmen and her team for my personal injury case is one of the lucky thing for me in 2024
Carmen is a very capable law professional. she is expert in her domain, also she is very skillful in finding the key information.
Carmen is also a compassionate and kind person, she listened and also put my interests in priority. At the same time she patiently explained to me the law information.
Carmen is also very good with execution, the whole process she is proactively driving it towards the satisfactory result
What more can you ask for a lawyer who is capable, professional, kind, effective and efficient.
I was very fortunate that, by pure luck, I found Sally Morin’s firm online. It wasn’t recommended to me by anyone, but I now want to recommend them to EVERYONE, especially my fantastic attorney, Annie Heller. Annie was compassionate, honest, attentive, and responsive to my calls and emails. Throughout the entire process of my claim, I felt completely supported by her, and even after my case was successfully settled, she followed up with me. Thank you Annie, for your exceptional legal service!!
Amazing! After months and months of going it alone and getting nowhere with our sons accident, and struggling...badly, we were lucky enough to get refered to Sally and Rebecca.
They took over the whole case and handled everything.
The whole team was very personable, professional, keeped us in the loop the entire time and cared about what was going on.
They also set us up with all the right people to make sure the settlement funds were properly handled in the most efficient way for us.
I just dont think we could have done all of this without them. It was a terrible time for our family, and we are very gratefull for everything they did for us! Thank you guys! ~HavasuLew
Rebecca and the Sally Morin team provided invaluable support during a challenging period after our daughter was involved in a car accident. Their care, expertise, and dedication resulted in an outcome that exceeded our highest expectations. Working with them was a great experience, and I wholeheartedly recommend their services to anyone, without hesitation!
I worked with Annie on my case and had such a pleasant experience! I felt supported and understood throughout the whole process. I highly recommend Sally Morin firm. Being injured isn't pleasant, so having a team behind you that's got your back makes the experience that much better.
I just spent the last 8 months working with a team of caring, compassionate, relatable women for my personal injury claim. Brief background: I was hit by a car while riding my bike to work. The driver pulled out of a parallel parking space without looking and was completely at fault. Initially, he and the others in the car were very concerned, but ghosted us afterwards and made up a story in order to not take on the blame. I ended up needing surgery and costs mounted, so I sought legal advice. After much research, I settled on Sally Morin Law. The team at this law firm is invested and responsive in a very personable way. I specifically worked with Carmen and Annie. Carmen took the lead and she answered every email, text, and annoying question my husband and I sent her way. She wrote a detailed demand letter that personalized my case and thoroughly explained the impact the accident had on my life, my children's lives, and my husband's life. In the end, our own insurance policy covered the claim to the fullest amount. Additionally, Carmen was able to negotiate the medical lien to $0, and my husband received a separate smaller amount for loss of consortium. We are more than happy with the results as it’s way beyond what we expected, and completely life changing. We didn't proceed with the case thinking we would have the outcome we did, and almost didn't pursue the case. However, after spending my own money on copays, days off from work, take out, uber rides, babysitters, and special equipment, it just didn't feel right not to seek help and I am so glad that I did! I highly recommend Sally Morin Law!
Last year me and my partner was in a MC/Car accident. I was clueless on what rights we had and how to proceed with insurance claims etc. I contacted Sally Morin Personal Injury Lawyers, who guided us through the year long process in a very pedagogical manner, a lot of support, expertise and professionalism - answering any questions we had in a timely manner. Highly recommended, they made a painful experience very manageable. Thank you, Rebecca, Carmen, and Amber!
Posted on Yelp
Amy R.
Verified
I can't recommend Rebecca at Sally Morin Personal Injury Lawyers more highly. Rebecca is transparent, honest, and client-centered in a way that was completely different from the other firms I considered. Rebecca broke down what can feel like a very opaque process, and helped me understand my options in an approachable way. It was immediately clear that Rebecca's advice and guidance centered around my personal best interest, not what would make her firm the most money. Thanks Rebecca and team!
Posted on Yelp
Mike B.
Verified
I unfortunately got injured in an auto accident and called a bunch of different attorneys with little to no help. I called Sally Morin Law and got help from Rebecca who was absolutely fantastic. She was there every step of the way to help and Isn't just trying to make a quick buck. She took her time with me and went out of her way to help out. Thanks for all the help Rebecca!!
Posted on Yelp
Shannon Y.
Verified
Carmen and team at Sally Morin are the best. Having Carmen and her team for my personal injury case is one of the lucky thing for me in 2024
Carmen is a very capable law professional. she is expert in her domain, also she is very skillful in finding the key information.
Carmen is also a compassionate and kind person, she listened and also put my interests in priority. At the same time she patiently explained to me the law information.
Carmen is also very good with execution, the whole process she is proactively driving it towards the satisfactory result
What more can you ask for a lawyer who is capable, professional, kind, effective and efficient.
Posted on Yelp
Dinora G.
Verified
I was very fortunate, and by pure luck, I found Sally Morin's firm on YELP. The firm wasn't recommended to me by anyone, but I now want to recommend them to EVERYONE, especially my fantastic attorney, Annie Heller. Annie was compassionate, honest, attentive and very responsive to my calls and emails. Throughout the entire process of my claim, I felt completely supported and even after my case successfully settled, she followed up with me. Thank you Annie for your exceptional legal service.
Posted on Yelp
Phil M.
Verified
Rebecca and the team at Sally Morin are awesome, plain and simple! Honestly, they were the only legal representation that didn't make me feel slimy after the first conversation. I was thrilled to work with them on my injury case after realizing it was more than I could handle dealing directly with the other party's insurance myself. They advocated for me and my family, going into incredible detail and crafting a great strategy for what to do next. The end result was a pleasant surprise, far exceeding my expectations.
Rebecca and the team definitely earn their share by providing amazing value. They're also no-pressure, which was refreshing compared to other lawyers I contacted before choosing Sally Morin. Their priority was making sure I was always informed and knew exactly what was going on, every step of the way.
If something happens again, Rebecca and Sally Morin will be my first call--and I'm sure there will be a multitude of emails to follow! :P
Posted on Yelp
Steve M.
Verified
Attorneys Annie Levitt Heller and Carmen from Sally Morin Personal Injury Lawyers are the absolute best! They are dedicated, approachable and thorough in all their work. They provided the best possible outcome for my case (I was a pedestrian hit by a car in a crosswalk) and supportive every step of the way. I would absolutely recommend Sally Morin Personal Injury Lawyers to anyone Forever grateful to them!
Posted on Yelp
James Minh N.
Verified
My sister got in a car accident, was hit badly by another driver, became unconscious, and was immediately taken to hospital emergency with an internal brain bleeding thus could not defend herself. As a result, the police report had false information from the other driver and concluded my sister at fault. While other legal firms purposed disappeared after seeing at the police report and other driver's cheap insurance policy (not easy win), Sally Morin team with great heart and "no win, no pay" written clause took on the case and successfully reversed both insurance + police reports and won the case. My family is grateful to find Sally Morin firm and great team with legal expertise, experience, and most important great heart. Thank you very much.
Posted on Yelp
Tim K.
Verified
Unfortunately me and my mom were hit by another driver on the freeway. We ended up with hospital bills and a long road to recovery especially for my 85 yr old mother. This was such a tragedy and uncertain times for us not knowing where to turn and what to do about mounting bills while trying to get our lives in order. I contacted Sally and her wonderful team. Carmen one of her associates worked with me and my mom and handled everything. Carmen was awesome and such a caring lawyer as well. She keeps
It real and we loved that about her. When you need a personal injury attorney that will work on handling your case in every aspect, insurance claims, potential health liens and negotiating on your behalf then Sally Morin Personal Injury law firm is the one to contact. You can count on them. Carmen explained everything so we knew what we were in for and was trustworthy and honest. There is no way to state how invaluable and priceless it is knowing the law firm you hired has your back and can be trusted. I hope no one ever needs a personal Injury attorney because being injured is one of the worst things that can happen to you; your life changes in an instant after a bad accident. But having a law firm like Sally Morin with lawyers like Carmen make that terrible experience much better knowing they are there to handle every aspect of your case and do it so well. Thanks Carmen and team. Much appreciated!
Posted on Yelp
Stephan B.
Verified
I originally reached out to a different law firm to handle my personal injury case, but Sally Morin's team (Rebecca Taylor in particular) left such a good impression on me that I switched to them--and I'm glad I did! They were empathetic and professional, communicated early and often, and patiently walked me through every option. They did thorough research and handled so much on their end that I was able to focus on my recovery/work/life with minimal disruption. So I highly recommend this firm.
Posted on Yelp
Michele H.
Verified
Word cannot express the honesty from Annie at Sally Morin law . She is honest kind and to the point . If you want to get ripped off by shady humans don't hire Annie . If you want honest kind and attentive go with Annie at Sally Morin law . You will feel good about your choice . She is a firm advocate with insurance and health care . Annie and her team will be available to explain things all the way through . Her integrity is not matched in this field . I would hire again and again
Thanks Annie You made one of the most difficult times in my families life tolerable !
Your kindness and integrity are not matched in everyday life . Much less with personal injury lawyers thank you thank you
Michele Hargrove
About the author Sally Morin
When life throws you a curveball—a serious injury in a traffic accident—you need more than just a lawyer. View author bio
 Call 877-380-8852 for your free case review.
 Or request your free online case evaluation anytime, day or night
