Sally Morin continues discussing the five most important things to do when negotiating a settlement in your personal injury case.

This next step occurs after you have established rapport with the adjuster, set the limits on who controls the information in your case and you have finished your reasonably necessary medical care. At this point, you need to submit a written demand letter with all the supporting documentation.

In the demand letter, you must cover the following five items:


In the facts section, you want to give the details of the who, what, where, when and how the accident occurred.


In the liability discussion, you want to make sure to point out facts and evidence (like police report or witness statements) that prove their guy is at fault for the accident.

Damages & Injuries.

In the discussion of injuries you need to show that your injuries and damages were a direct result of the accident and that you received reasonably necessary medical care to resolve those injuries.

General Damages.

When discussing your general damages (or your pain and suffering damages), be OK with being vulnerable when detailing the facts of the difficulties you have had to deal with because of the accident. This is your chance to stand out from other cases.

Demand amount.

At the end of your letter you need to put a demand amount (the amount you are willing to settle for). You need to ask for a reasonable settlement amount here. Don’t overreach, but keep in mind that insurance companies will rarely accept your demand amount, so you need to ask for the high end of your settlement range to give room for some back and forth negotiation.

If you have any questions about a particular personal injury case, please submit your case for review by the experienced personal injury team at Sally Morin Personal Injury Lawyers. We are top-ranked personal injury attorneys with offices in San Francisco, Los Angeles, Oakland, and San Jose.

This video and accompanying text is not intended to be a source of legal advice for any purpose. Prior results do not guarantee a similar outcome. The information in this video and text does not constitute a guarantee, warranty or prediction regarding the outcome of your case.

Accident Client

“Last March, my partner was struck by a vehicle while crossing the street. During this difficult time of healing, we knew that bills were going to pile up and his was going to be a long process. After looking at multiple law firms, we knew that Sally Morin Personal Injury Lawyers was going to be the best place to work with. Lauren and her team were patient, supportive and caring during his difficult time. His schedule was always busy with work and doctor appointments that his main source of communication was through email. Lauren and her team made it to where he didn’t have to worry about anything but just sending over the paper work he got from the hospital, and other bill collectors involving his incident and they worried about the rest.

Because of all their help my partner Aaron, was able to heal with less worries on his shoulders. By end of December, everything was settled and we were pleased with the results. I’d like to give a huge thank you to Lauren & the Sally Morin team. If you’re looking for a law firm for your incident, I’d definitely look at this law firm.”

We're here to help with your Personal Injury claim

Check out our Personal Injury FAQ Page to learn more about how the process works.

We Handle Your Personal Injury Accident Claim So You Can Focus on Your Life

After an injury, contact the attorneys at Sally Morin Personal Injury Lawyers. We handle many areas of the law, including pedestrian and car accidents that involve speeding. We believe you should be able to focus on recovering while we handle the legal details.

We truly care about the people of San Jose and all of California. Contact us today for a
free online case evaluation.


It is essential to know your rights after a traffic accident so you can protect yourself and the value of your claim.
This guide will help you:

  • 1Know what to do when dealing with insurance claims, police reports and lawyers.
  • 2Avoid making mistakes that undermine the value of your claim
  • 3Put yourself in a position to get the best settlement possible